Professional Experience
Membership Marketing Manager, Togetherall, 2021-present
Supported the execution and creation of global paid social media and paid search campaigns, contributing to increased brand visibility and audience reach across our client markets
Played a key role in formulating an adoption marketing B2B2C strategy that led to a 600-800% increase in registrations
Produced engaging rich media content tailored for a B2B2C and B2C audience
Proficiently created and optimized landing pages, web content, and performed website edits using HTML
Devised and produced a comprehensive strategy for inbound marketing long-form content campaigns, resulting in heightened engagement across social channels and email campaigns
Assisted the sales team and client success managers by providing customized creative tools for both client engagement and resell opportunities with existing reseller partners and prospective partners
Created portions of the curriculum for Trained Peers program, which enables university students to get real-world digital mental health experience under Togetherall’s licensed clinicians, curriculum garnered a 240% increase in registrations year over year for a client
Acted as a liaison between account managers, sales, and the marketing team, ensuring the timely delivery of assets to meet campaign requirements
Developed and implemented an internal marketing process for key stakeholders, streamlining communication and collaboration across departments.
Assisted in planning, logistics, and promoting global thought leadership webinars to increase client engagement, entice prospective clients, and educate audiences on mental health and peer support
Created impactful sales and client engagement collateral for the employer and EAP partnership sectors of the business, enhancing brand positioning and supporting business development efforts
Assisted in creation and editing white papers to fill the gap in mental health knowledge around Gen Z and digital peer support
Digital Marketing Coordinator, Certified Health and Wellness Coach, University of South Florida, Health and Wellness, 2020- 2021
Oversaw university’s health and wellness social media channels and marketing strategies
Increased USF wellness website engagement through Instagram marketing by 300% within six months
Implemented research driven marketing strategy which resulted in 1,694.17% growth in traffic to health and wellness program website
Supervised student staff who work on client relationships, outreach, social media, artwork conception and creation
Created holistic wellness campaigns that educate and entertain audiences and promote behavior change for all health and wellness programs at USF
Assisted in creating digital marketing and social media strategies for a consolidated USF campus, spanning across three different locations
Created and oversee marketing and B2B outreach for USF health and wellness departments, which spans across three campuses and has experienced exponential growth
Utilized public health and market research to inform and guide best social marketing practices to meet students where they are with the right resources to ensure their holistic wellness and overall success
Audited social media marketing channels for all of Student Success in order to create processes and organizational workflows to increase awareness and engagement of services across all campuses
Created social media strategies for Vice President of Student Success to promote expertise and culture of care at USF
Graduate Teaching and Research Assistant, University of South Florida, 2018 − 2020
Assisted Director of USF Zimmerman School of Advertising and Mass Communications in his Beginning Reporting, Mass Communication and Society, Magazine Writing and Digital Advertising lectures
Created a major assignment on social media’s impact on society for Mass Communication and Society 300-student lecture hall
Conducted research with numerous faculty members on social media and relationships, sports and media, women’s health and journalism and pharmaceutical advertising and message design and testing for a non-profit organization
Assisted with brand creation based on message testing and market research
Accepted author at InfoSocial 2018 conference at Northwestern University, National Communication Association 2019 conference and National Communication Association conference 2020
Conducted research on health messaging and patient-perception to create educational advertising materials tailored to newly-diagnosed patients
Wrote policy briefs for USF College of Aging Studies to highlight emerging research from faculty to promote collaboration across university departments
Copywriter, PODS Enterprises LLC, 2018
Started blogging platform, “Containing Chaos” to reach new audiences in the travel, lifestyle, and home improvement markets
Created B2B content for new PODS Enterprise LLC business, PODS For Business
Wrote digital content using best SEO practices to promote the elevated PODS brand
Created content for radio, print ads, digital advertisements, and in-house campaigns using the PODS tone and branding
Communicated with executives to create company-wide newsletters and team-building campaigns to boost morale, highlight employees, and foster camaraderie at PODS HQ
Built and fostered relationships with social media influencers to work on micro-influencer campaigns
Copywriter, Marketing Strategist, 2014 – 2018
Published in Marie Claire, Elite Daily, The Bolde, Zipcar, and The International Encyclopedia of Media Psychology
Created content for AdHawk, Drury Design Dynamics, Lovability Inc., Squaremouth, White Whale Solutions, The Symphony Agency, and local publications
Used digital marketing strategies to effectively communicate brands’ voice and tone to increase awareness and online authority
Communicated with CEOs, creative directors, account executives, designers and developers to ensure best digital marketing practices were used for projects and ongoing work
Created B2B content, email marketing campaigns, and award submissions for NYC-based digital marketing and event firms
Featured writer on Marieclaire.com and Huffington Post as well as other media outlets
Assisted editor of Storage Magazine with resource guide and photography for Meredith Corporation publications
Content Strategist, The Symphony Agency, 2015 − 2017
Implemented SEO-focused content campaigns which resulted in more than 1500% total growth in traffic each year
Designed, wrote and implemented interactive content, social media, and web pages for a wide range of clients in health, insurance and home improvement markets
Created editorial and social calendars that helped increase sessions up to 1,479% as well as users up to 1,916.39% each year
Produced high-‐quality short, medium, and long-‐form copy that incorporated best practices for digital use
Communicated health, wellness and medical information in digestible, effective way via web pages, landing pages, social media, and blogs
Internships
Digital Marketing Intern, The Dalí Museum, St. Petersburg, FL, 2015
Editorial Intern, Marie Claire Magazine, New York City, New Yrok, 2014
Certifications, Presentations and Awards
Hintz, E., Haywood, A. (2020, November)"Media Frames of Voluntary Childlessness in the United States From 1979 to 2018 (Top Student Paper and Top 4 Paper)" National Communication Association 106th Annual Convention, November 19-22, 2020 in Indianapolis, Indiana.
Accepted author at National Communication Association 2019 conference
Certified Health and Wellness Coach, 2018, Real Balance Global Wellness
Accepted author at InfoSocial 2018 Conference at Northwestern University,
HubSpot SEO & Inbound Marketing Certified
Google Analytics Certified
Yext Certified Partner
Content Marketing & Inbound Marketing Certified
Academic Publications
Hintz, E. A. & Haywood, A. (2020). Media frames of voluntary childlessness in the United States between 1989 and 2018. Sex Roles.
Haywood, A., Ramirez, Jr A., Sumner, E. (2020, September). “Social Information Processing Model.” The International Encyclopedia of Media Psychology, Wiley-Blackwell.
Bell, T. R., & Haywood, A. (2019, November). Authority figure? Media framing of college coaches implicated in Operation Varsity Blues. Paper accepted for the annual convention of the National Communication Association, Mass Communication Division, Baltimore, MD.
Memberships
Kappa Tau Alpha Honors Society
American College Health Association Member
USF Presidential Committee Issues on Sexual Orientation and Gender Identity Member
Education
Master of Arts, Advertising and Mass Communications, University of South Florida, May 2020
Bachelor of Arts, English and Communication Studies, Cum Laude, University of Florida, 2015
Digital Media and Intimate Relationships, Florence University of The Arts, May‐August 2013