It all begins with a plan. Through collaborating with account managers and the marketing team, I played a key role in crafting, refining, and implementing a cutting-edge B2B2C strategy. This approach has proven to be the foremost method for driving registrations in the higher education sector for Togetherall.

Write like you’re talking to someone over coffee. Whether I’m writing for EAPs, universities, or health contracts, the audience needs to know I understand them and we’re here to help. I’ve been the content lead for email campaigns, long-form blog content, video-creation, website copy, and paid social media ads. In each instance, my goal is to engage, educate, and convert.

I believe in the power of connection. Throughout my professional career, I’ve been able to create, foster, and maintain relationships with leaders and colleagues across multiple departments, leading to more collaboration, transparency, and effective solutions to meet business needs.

You never get a second chance to make a first impression. Ensuring clients have everything they need to promote your company is essential in driving adoption and building a strong partnership. I work closely with account managers and the sales team to ensure we’re all aligned in providing clients with the right tools for success. I’ve served as the North American lead for client marketing toolkit creation and onboarding.

Knowing your audience, your impact, and your reach is an important part of ensuring your clients and end users have the best experience possible. I’ve utilized public health, behavioral and market research to inform and guide content, strategy, and marketing initiatives.